Developing your service strategy and advancing the vision of your profession

Making the difference through service often means coming back to the basics of the profession to update or modernise the meaning.

The approach then leads to a specific positioning that brings the teams closer together.

• For example, Vinci Park was a car-park operator… before reinventing itself as a mobility provider.

Service marketing: describing and deploying your new offer

A capitally important step is to take stock of the offer: its strengths, its weaknesses… This allows the prioritisation and positioning of the different services, and the identification of new offers.

• In effect, Vinci Park chose to transform its car parks into spaces open to the city, offering supporting services facilitating daily life (bicycle rentals, umbrellas).

Selling and promoting your services

Applying sales techniques is not enough: loyalty must also be built thanks to a quality customer relation. Sales network operators therefore seek the support of the Académie du Service to revise their approaches: as was the case for the mail-order departments of France Loisirs or Malakoff Médéric, both assisted by the Académie du Service in the creation of their retail shops.